HEC Business Game is a Capstone Course for 3rd year students which allows them to review and apply the knowledge acquired during their studies in a serious game. In teams of four, students play as muesli cereal manufacturers with the following learning objectives:

• to define their company strategy,
• to operationalize their strategy by appropriate business decisions in the different functional areas (marketing, sales, production, procurement, finance, etc.),
• to defend their strategy in a dynamic market environment,
• to monitor and analyze performance based on their firm-specific Balanced Scorecard.

HEC Business Game uses ERPSim, a real-time simulation based on SAP’s ERP system, developped for pedagogical purposes by HEC Montréal. In 2012/13, UNIL’s “Fonds de l’Innovation Pédagogique” supports us to extend the course concept and introduce an additional investor role.