This year’s competition used a different assessment method, with each team only finding out where they were ranked at the end of each of the three rounds, after HEC Montreal had calculated their position and told them; in previous years, the teams were able to access their ranking directly. This added a degree of uncertainty and placed greater pressure on the teams, in addition to the particularly high level of this year’s competition.
“Our team was ranked third after the second round. It faced some difficulties selling its packs of cereals although its prices were already very low compared with the market,” explains Thomas Boillat, “but it tackled the challenge brilliantly, finally climbing to top place in half an hour.”
Our warmest congratulations to the winners and the team of researchers at HEC Lausanne who supported them!