Project 1 : Social media influencers in the public sector
Objectives : The aim of this research project is to understand how public organizations can effectively engage with social media influencers to enhance public communication. It will explore influencers’ role in shaping public perceptions, building trust, and facilitating information dissemination on issues of public interest. By examining strategies, audience responses, and influencer credibility, the project seeks to identify best practices for partnerships that align with public sector values, such as transparency and accountability. Ultimately, this research will provide insights into optimizing influencer collaborations to strengthen community engagement, raise awareness, and improve public access to essential information.
Project 2 : Crisis communication
Objectives : This research project aims to analyze crisis communication strategies on social media during wartime, focusing on how public organizations can effectively manage information, counter misinformation, and maintain public trust. It will investigate the role of timely, transparent messaging in alleviating public anxiety and sustaining credibility amid conflict. By studying various case studies and audience responses, the project will identify best practices for delivering clear, accurate updates that reach affected communities. Ultimately, this research seeks to enhance understanding of social media’s potential in crisis settings, providing guidance for strategic, responsible communication that supports public resilience and informed decision-making.
Project 3 : Institutionalization of public communication on social media
Objectives : This research project focuses on the institutionalization of public communication on social media, examining how public organizations standardize and integrate social media practices into their communication strategies. The study aims to identify the frameworks, policies, and organizational structures that support consistent, transparent engagement with citizens online. By exploring case studies and conducting interviews, the project will analyze how institutions maintain credibility, manage risks, and adapt to rapidly evolving platforms. The goal is to provide insights into best practices that ensure accountability, foster public trust, and establish social media as a reliable tool for government-citizen interaction and effective information dissemination.