Shaping the Future of Public Sector Communication through Social Media Innovation
What is our mission ?
Our mission is to understand how social media are used by public organizations and if they enhance, for example, transparency, citizen engagement or governance efficacy.
Through our work, we aim to contribute to the development of innovative strategies and solutions that empower public organizations to communicate more effectively on social media .
In an era where digital platforms play a crucial role in shaping public discourse, our research group is at the forefront of analyzing and guiding how social media can be leveraged for effective public sector communication. We explore the challenges and opportunities that come with managing online engagement, aiming to provide insights that help public institutions connect meaningfully with their communities while fostering transparency and trust.
Our competences
- Strategic communication: Proficiency in planning, implementing, and evaluating communication strategies tailored to public organizations.
- Audience research: Understanding audience behavior and engagement through segmentation, targeting, and psychographic analysis to refine communication efforts.
- Research methodologies: Expertise in both quantitative (e.g., surveys, statistical analysis) and qualitative methods (e.g., interviews, content analysis) to understand public communication campaigns.
- Risk and crisis communication: Competent in developing communication strategies to handle crises, with expertise in managing public reactions and maintaining credibility during challenging times.
- Accountability and transparency in public communication: Focused on maintaining ethical standards, transparency, and accountability in public messaging, emphasizing trust and legitimacy.
- Policy Communication: Specialized knowledge in communicating policies, legal frameworks, and regulations to the public, ensuring accessibility and comprehension.
