During his intervention in the Migros Magazine on the 25th September 2023, communications specialist Raphael Zumofen highlights the rise of platforms such as LinkedIn in Switzerland. He explains how this professional platform is becoming a key network for 25-34 year-olds, offering opportunities for visibility and professional development. He also points out that users are looking to project a professional image and enhance their skills through this network, marking a turning point in the way social networks are used in professional contexts.
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