We are excited to share that the article “Health promotion with physiolytics: What is driving people to subscribe in a data-driven health plan” has been published in the well renowned open access journal PLOS ONE. In this paper, Tobias Mettler and Jochen Wulf explore what drives people to subscribe to data-driven health plans (i.e. health insurance plans centered around the use of physiolytics devices). The full version and more information can be found at the following link.