Welcome to our new Reimagining Sustainability podcast series!
Sustainability is more than just making greener choices—it’s deeply tied to identity and societal divides. Why do behaviors like reducing meat consumption or switching to eco-friendly transport remain so challenging to scale?
In this series, we speak with experts to uncover the cultural and psychological barriers to change. In our first episode, Professor Charles Efferson explores how polarization shapes sustainable behaviors and whether technology can help bridge these divides.
Join us for a thought-provoking discussion on identity, influence, and the future of sustainability.
