The project has an international academic advisory board, which provides academic and practical input to the project.
| Elisabeth Pike | Jean-Loup Chappelet | Jens Sejer Andersen | John Lauerman | Stefan Szymanski |
| Professor of Sport, Health and Exercise, University of Hertfordshire | Emeritus professor of public management, University of Lausanne | International Director of Play the Game and the Danish Institute for Sports Studies | Associate Professor in the School of Information, Pratt Institute | Professor of Sport Management, University of Michigan |