Ethical design: Saying it vs. Doing it

Is “ethics-washing” the next big challenge? Are companies saying the right things about ethical design and use of digital products – but not doing them?

This question sparked a lively discussion in our Digital Innovation and Design Thinking class. As with many complex challenges, it calls for deeper research, new approaches and ongoing dialogue.

Thank you, Jana Sedlakova, for sharing your personal career journey with our students and bringing in insights from both research and practice on ethical AI. Your openness and passion are very inspiring!

graphical user interface, website