Hello!

I’m Ruoxi Zhang, currently a master’s student in Management, Technology and Entrepreneurship (MTE) at EPFL. I hold a double Bachelor’s degree in Electronic Information Engineering and Management Science and Engineering from the University of Electronic Science and Technology of China (UESTC).

My main research interests lie at the intersection of Information Systems (IS) and Marketing, particularly in understanding how emerging technologies—such as digital humans and large language model (LLM) agents—shape consumer behavior.

Beyond academics, I enjoy hiking, traveling, and exploring new places and cultures.