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Hello, I am

Yin Yin LIM

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 I am a final year Msc Management student, with Marketing orientation at HEC Lausanne. I am currently doing my internship with a luxury horology brand.

I am interested in digital marketing, consumer behavior and strategy, thus I have chosen as my thesis topic: Consumers’ willingness-to-pay for luxury pre-owned watches in different platforms. I am eager to find out the factors influencing consumer behavior, by how much and how companies can tailor their strategies to meet these demands.

I obtained my bachelor’s degree in Management from The Hong Kong Polytechnic University, and had my student exchange at the University of Mannheim, Germany. I was a student ambassador representing The Hong Kong Polytechnic University and a university sports team athlete in fencing. I interned for Pfizer and PUMA SE in process improvement roles, where I analyzed current business processes, identify weak-links and propose improvements. The analysis had resulted in increase in organizational clarity of the current state of operation.