{"id":1998,"date":"2014-09-14T11:53:32","date_gmt":"2014-09-14T09:53:32","guid":{"rendered":"http:\/\/wp.unil.ch\/monumentsvaudois\/?p=1998"},"modified":"2014-09-14T11:56:24","modified_gmt":"2014-09-14T09:56:24","slug":"carole-schaub-larchitecture-hoteliere-comme-media-promotionnel-montreux-a-la-belle-epoque","status":"publish","type":"post","link":"https:\/\/wp.unil.ch\/monumentsvaudois\/2014\/09\/carole-schaub-larchitecture-hoteliere-comme-media-promotionnel-montreux-a-la-belle-epoque\/","title":{"rendered":"Carole Schaub, \u00ab\u00a0L\u2019architecture h\u00f4teli\u00e8re comme m\u00e9dia promotionnel: Montreux \u00e0 la Belle Epoque\u00a0\u00bb"},"content":{"rendered":"<p>De 1830 \u00e0 1914, la r\u00e9gion de Montreux voit na\u00eetre et cro\u00eetre \u00e0 un rythme effr\u00e9n\u00e9 une industrie touristique qui se mat\u00e9rialise par la construction d\u2019un nombre consid\u00e9rable de grands h\u00f4tels et d\u2019h\u00f4tels-pensions plus modestes. Ils forment alors une station dot\u00e9e de toutes sortes d\u2019am\u00e9nagements li\u00e9s aux transports et aux loisirs propres \u00e0 satisfaire les attentes des \u00e9trangers toujours plus nombreux \u00e0 s\u00e9journer dans la r\u00e9gion.<\/p>\n<p>Alliant texte et image, les r\u00e9clames illustr\u00e9es sont un moyen tr\u00e8s efficace de faire conna\u00eetre un h\u00f4tel. R\u00e9serv\u00e9es aux propri\u00e9taires ais\u00e9s \u2013 ceux-l\u00e0 m\u00eames qui investissent r\u00e9guli\u00e8rement dans l\u2019am\u00e9lioration de leurs h\u00f4tels pour s\u2019adapter aux modes et aux attentes de leur client\u00e8le \u2013, ces annonces publicitaires permettent de voir comment l\u2019\u00e9difice h\u00f4telier devient l\u2019embl\u00e8me d\u2019un tourisme en constante \u00e9volution.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De 1830 \u00e0 1914, la r\u00e9gion de Montreux voit na\u00eetre et cro\u00eetre \u00e0 un rythme effr\u00e9n\u00e9 une industrie touristique qui se mat\u00e9rialise par la construction d\u2019un nombre consid\u00e9rable de grands h\u00f4tels et d\u2019h\u00f4tels-pensions plus modestes. Ils forment alors une station<\/p>\n","protected":false},"author":228,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[51246,51245],"tags":[],"class_list":{"0":"post-1998","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-la-belle-epoque-de-larchitecture","7":"category-mvd-5-2014"},"_links":{"self":[{"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/posts\/1998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/users\/228"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/comments?post=1998"}],"version-history":[{"count":0,"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/posts\/1998\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/media?parent=1998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/categories?post=1998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.unil.ch\/monumentsvaudois\/wp-json\/wp\/v2\/tags?post=1998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}