{"id":7930,"date":"2024-09-26T12:48:34","date_gmt":"2024-09-26T10:48:34","guid":{"rendered":"https:\/\/wp.unil.ch\/hecoutreach\/?p=7930"},"modified":"2024-09-26T12:48:36","modified_gmt":"2024-09-26T10:48:36","slug":"le-greenwashing-une-forme-de-tricherie-en-economie","status":"publish","type":"post","link":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/le-greenwashing-une-forme-de-tricherie-en-economie\/","title":{"rendered":"Le greenwashing \u2013 une forme de tricherie en \u00e9conomie"},"content":{"rendered":"\n<p>Le Prof. en finance <strong>\u00c9ric Jondeau<\/strong> \u00e0 HEC Lausanne aborde la question du greenwashing (ou \u00e9coblanchiment) dans une nouvelle s\u00e9rie de podcasts propos\u00e9e par l&rsquo;Universit\u00e9 de Lausanne (UNIL), intitul\u00e9e <strong>\u00ab\u00a0Tu triches?\u00a0\u00bb<\/strong>.<\/p>\n\n\n\n<p>Cette s\u00e9rie fait intervenir des chercheurs et des chercheuses des diff\u00e9rentes facult\u00e9s de l&rsquo;UNIL sur des formes de triche dans plusieurs disciplines acad\u00e9miques.<\/p>\n\n\n\n<p>En \u00e9conomie, le greenwashing fait partie des tricheries. Il s&rsquo;agit d&rsquo;une strat\u00e9gie marketing trompeuse, qui consiste \u00e0 utiliser des arguments \u00e9cologiques pour am\u00e9liorer l\u2019image d\u2019une entreprise. Cela pr\u00e9sente un risque pour les investisseurs en finan\u00e7ant des entreprises moins vertueuses. Cependant, des outils d\u2019\u00e9valuation permettent de distinguer les entreprises r\u00e9ellement engag\u00e9es, ainsi que les banques plus responsables.<\/p>\n\n\n\n<p>Ecoutez le podcast de l&rsquo;UNIL maintenant:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Le greenwashing \u2013 une forme de tricherie en \u00e9conomie\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5ktKBKSMLp11STDeSnI9X5?utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Photo \u00a9\u00a0Alberto Masnovo | Dreamstime.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Prof. en finance \u00c9ric Jondeau \u00e0 HEC Lausanne aborde la question du greenwashing (ou \u00e9coblanchiment) dans une nouvelle s\u00e9rie de podcasts propos\u00e9e par l&rsquo;Universit\u00e9 de Lausanne (UNIL),&hellip;<\/p>\n","protected":false},"author":1002640,"featured_media":7936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[941,933,944,942,937,929],"tags":[],"class_list":{"0":"post-7930","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie-et-societe","8":"category-economy-and-society","9":"category-esg-fr","10":"category-finance-et-assurances","11":"category-recherche","12":"category-research"},"_links":{"self":[{"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/posts\/7930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/users\/1002640"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/comments?post=7930"}],"version-history":[{"count":5,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/posts\/7930\/revisions"}],"predecessor-version":[{"id":7941,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/posts\/7930\/revisions\/7941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/media\/7936"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/media?parent=7930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/categories?post=7930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.unil.ch\/hecoutreach\/fr\/wp-json\/wp\/v2\/tags?post=7930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}