When chemists do drug development they tend not to rely on hunches. Fortunately for the unwell, they prefer the more scientific approach of clinical trials. Yet, when managers tackle business related dilemmas they seem happy to trust to gut feelings and intuition.
Tag Archives: Ulrich Hoffrage
Ulrich Hoffrage is a professor of Organizational behavior. His research focuses on decision making processes and on simple heuristics as models of bounded rationality.
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