Vaccination programs have the potential to substantially reduce the health and economic burden of many common diseases. However, vaccine uptake is far from optimal. One suggested reason for this is a general fear and mistrust of vaccinations. In their paper ‘Learning to Trust Flu Shots’ Jürgen Maurer and Katherine Harris investigate how the consumer learning process can help build trust and improve influenza vaccination use.
6 min read Continue reading Breaking down the fear barrier: How the consumer learning effect can increase vaccination uptake