Tobias Schlager

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Tobias Schlager is Assistant Professor of Marketing at HEC Lausanne, University of Lausanne.

He holds a Master in International Business from the University of Innsbruck (Austria) and a PhD in Business, with a particular focus on marketing, from the University of St. Gallen.

His research interest focuses on the consumer decision making in computer-mediated environments and with a focus on the consequences of novel phenomena as gamification, social interactions, and virtual-mixed reality. For his articles, he combines field and laboratory studies and applies various methods, including latent class models, bayesian statistics, and network analysis.

His research was published in the Journal of Management Information Systems, the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, and the Journal of Marketing.

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