As marketers use increasingly sophisticated tools to enhance the consumer experience, Manja Leib investigates how the complexity of a scent can affect retailer sales, purchasing decisions, and shopping behavior more generally.
Deciding optimal supply chain lead times involves calculating a number of difficult tradeoffs. New research makes that calculation a lot easier, allowing firms to gain a more precise understanding of the true value of time in the manufacturing supply chain.
For centuries, philosophers and scientists have been interested in how people relate to power. Now a new study has revealed that the testosterone levels of leaders can influence their behavior and induce them to make decisions to solely increasing their personal payouts.