The sweet smell of success: the complexities of using scent as a marketing tool

As marketers use increasingly sophisticated tools to enhance the consumer experience, Manja Leib investigates how the complexity of a scent can affect retailer sales, purchasing decisions, and shopping behavior more generally.

 4 min read  Continue reading The sweet smell of success: the complexities of using scent as a marketing tool

Time is money: calculating lead time value in SCM

Deciding optimal supply chain lead times involves calculating a number of difficult tradeoffs. New research makes that calculation a lot easier, allowing firms to gain a more precise understanding of the true value of time in the manufacturing supply chain.

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Leader corruption depends on power and testosterone

For centuries, philosophers and scientists have been interested in how people relate to power. Now a new study has revealed that the testosterone levels of leaders can influence their behavior and induce them to make decisions to solely increasing their personal payouts.

 Video: 14 min  Continue reading Leader corruption depends on power and testosterone