Category Archives: Operational management

What is the challenge facing businesses today? Deciding on processes that will be most effective and innovative in order to differentiate themselves from the competition. This can mean going against the tide of certain current practices or trends, for example in terms of locating production or approaches to marketing.

Multimodality, ridesharing, and collaboration: Operations optimization and the future of transportation

Like many other sectors, the world of transportation is experiencing a period of profound disruption. From the sharing economy to mobility-as-a-service, autonomous vehicles to solid state batteries, new technologies, business models and social trends are transforming the way passengers and freight travel. Olivier Gallay, Assistant Professor at HEC Lausanne and an expert in operations research, explains how his work in transport optimization is helping to shape the future of transportation.

6 min read Continue reading Multimodality, ridesharing, and collaboration: Operations optimization and the future of transportation

The Facebook effect: How Facebook browsing shapes the consumer decision making process

Marketers are well aware that social media sites can play a role in influencing consumers, whether it is through product endorsement or building customer loyalty, for example. However, research by Christian Hildebrand and Tobias Schlager suggests that the effect of Facebook on consumers is both more subtle and powerful than commonly realized. They demonstrate that merely browsing this social media site has a significant impact on subsequent consumer decision making.

5 min read Continue reading The Facebook effect: How Facebook browsing shapes the consumer decision making process

Long live the power breakfast: Why executives should schedule critical tasks for early in the day

Many executives spend significant sums improving their personal performance. However, new research by Elizabeth Demers and her co-authors, suggests that there is one relatively simple, effective and low cost way of upping your game as an executive. They show that, for a combination of reasons, cognitive function, mood and the ability to communicate tend to decline throughout the day. For executives with packed diaries and little time to replenish reserves, it is best to get critical tasks scheduled for the morning.

5 min read Continue reading Long live the power breakfast: Why executives should schedule critical tasks for early in the day