What is the challenge facing businesses today? Deciding on processes that will be most effective and innovative in order to differentiate themselves from the competition. This can mean going against the tide of certain current practices or trends, for example in terms of locating production or approaches to marketing.
Job applications are often highly competitive. Inevitably applicants will try to present the best, most suitable version of themselves to the hirer. But just how far will they go to appear an attractive applicant?
5 min read Continue reading Corporate chameleons: How applicants adapt their assessment responses to get hired
Like many other sectors, the world of transportation is experiencing a period of profound disruption. From the sharing economy to mobility-as-a-service, autonomous vehicles to solid state batteries, new technologies, business models and social trends are transforming the way passengers and freight travel. Olivier Gallay, Assistant Professor at HEC Lausanne and an expert in operations research, explains how his work in transport optimization is helping to shape the future of transportation.
Marketers are well aware that social media sites can play a role in influencing consumers, whether it is through product endorsement or building customer loyalty, for example. However, research by Christian Hildebrand and Tobias Schlager suggests that the effect of Facebook on consumers is both more subtle and powerful than commonly realized. They demonstrate that merely browsing this social media site has a significant impact on subsequent consumer decision making.
Many executives spend significant sums improving their personal performance. However, new research by Elizabeth Demers and her co-authors, suggests that there is one relatively simple, effective and low cost way of upping your game as an executive. They show that, for a combination of reasons, cognitive function, mood and the ability to communicate tend to decline throughout the day. For executives with packed diaries and little time to replenish reserves, it is best to get critical tasks scheduled for the morning.
Organizational life, and indeed the world, is full of complex, poorly defined, so called “ill-structured” problems that need solving. While teams have a variety of tools to choose from to help tackle these problems, those tools invariably fail to address both the challenges of working collaboratively and of addressing the specific problem at hand.
8 min read Continue reading Designing solutions to complex problems
Some experts suggest that mandatory joint audits might help to improve the reliability of accounting numbers. But what are the additional costs involved and is the case for joint audits supported by the evidence?
4 min read Continue reading Do joint audits add up?
When business and art collide, there are inevitably concerns that stakeholder interests will undermine creativity and artistic integrity. However, research by Anette Mikes and Felicitas Morhart shows that it is possible to reconcile commercialization with artistic and cultural activities.
The concept of brand authenticity has attracted a lot of attention recently, yet is still not well understood. Recent research, however, provides new insights on the topic, providing tools and frameworks to help understand, measure, and extract value from brand authenticity.
4 min read Continue reading When brands get real: New perspectives on brand authenticity
Business as usual is the normal state affairs, and the world that managers and policymakers operate within most of the time. Occasionally, however, that world is shaken by unforeseen extreme events, from stock market crashes to earthquakes.
5 min read Continue reading Tales of the unexpected: understanding risk at the extremes
As marketers use increasingly sophisticated tools to enhance the consumer experience, Manja Leib investigates how the complexity of a scent can affect retailer sales, purchasing decisions, and shopping behavior more generally.
4 min read Continue reading The sweet smell of success: the complexities of using scent as a marketing tool
