Category Archives: Leadership & Behavior

Understanding what governs and influences the behavior of individuals in social or commercial interactions, decision-making and leadership is the aim of the faculty’s economists and psychologists working in the field of organizational behavior.

Motivation matters: The importance of intrinsic motivation in behavioral change app design

Designing a mobile app to help create lasting changes in behavior is a difficult challenge. New research suggests that a measure of motivation – the Intrinsic Motivation Index score (IMI) – could play an important role in any solution.

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Changing behavior: Harnessing the power of social influence

Whether it is trying to increase the welfare of citizens through public policy, or adapting organizational culture to a new business environment, changing behavior is one of the biggest challenges faced by managers and policymakers. Theoretically, harnessing the power of social influence is a highly cost-effective and relatively simple mechanism for achieving widespread behavioral change. In practice, however, the ability to use targeted interventions in this way to trigger broader behavioral change is far more complex than is often assumed.

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