Category Archives: Corporate Strategy & Business development

Researchers in this area explore, analyze or redefine the main pillars of corporate strategy and business development. Their work focuses on the design of business models that lie at the heart of a company, while observing the influence of the economic, social and political spheres, particularly in terms of ethics, social responsibility and institutional values.

Business by design: The value proposition challenge

Developing a new business idea is notoriously difficult. Start-up failure statistics are discouraging – some 90 per cent of all new ventures fail, about 40 per cent of all new products or services cannot find sufficient buyers.

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Strategies for innovation: When does sharing with a competitor rather than going alone make sense?

In a world where innovation is increasingly expensive, going it alone is not always the best way for firms to produce a product. But how do executives know when strategic alliances and teaming up with others is the most productive strategy?

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Why companies conform: the strategic benefits of doing the right thing

There’s a view that conforming to accepted standards and norms is something organizations do reactively, mainly due to external pressures, and to avoid being penalized. But research by Déborah Philippe and Rodolphe Durand, focusing on environmental practices and reputation, shows that organizational conformity is actually a complex, nuanced, activity that can be used for strategic gain if managed well.

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