How social media data can complement opinion surveys for the study of public opinion \u2013 A social science perspective<\/p>\n\n\n\n\n\n\n\n
Maud Reveilhac est titulaire d’un Bachelor en science politique et d’un Master en m\u00e9thodologie d’enqu\u00eate et d’opinion publique de l’Universit\u00e9 de Lausanne. Elle a travaill\u00e9 comme assistante dipl\u00f4m\u00e9e \u00e0 l’Institut des sciences sociales entre 2019 et 2023. Elle est titulaire d’un doctorat (PhD) en sciences sociales et est actuellement Post-Doc au D\u00e9partement de recherche en communication et m\u00e9dias de l’Universit\u00e9 de Zurich.<\/em><\/p>\n\n\n\n Cette th\u00e8se participe au d\u00e9bat scientifique sur l\u2019obsolescence des sondages d’opinion pour la mesure des opinions et attitudes, et sur la contribution des donn\u00e9es des m\u00e9dias sociaux \u00e0 la compr\u00e9hension de l’opinion publique. Certes, la plus-value des m\u00e9dias sociaux en tant que compl\u00e9ment possible aux enqu\u00eates d\u2019opinion est d\u2019ores et d\u00e9j\u00e0 \u00e9tudi\u00e9e. Cependant, ce domaine est encore en d\u00e9veloppement et des doutes persistent quant \u00e0 la validit\u00e9 des donn\u00e9es en ligne pour \u00e9tudier l’opinion publique.<\/p>\n\n\n\n Les \u00e9tudes existantes se concentrent en particulier sur la correspondance entre les tendances mesur\u00e9es par les m\u00e9dias sociaux et celles issues des enqu\u00eates d\u2019opinion. Th\u00e9oriquement, cette th\u00e8se adopte une approche diff\u00e9rente proposant de compl\u00e9mentariser (et non remplacer) ces deux sources de donn\u00e9es. Sur le plan m\u00e9thodologique, elle \u00e9tudie les moyens de mesurer les opinions exprim\u00e9es sur les m\u00e9dias sociaux afin de compl\u00e9ter aux mieux les r\u00e9sultats des enqu\u00eates. Elle propose \u00e9galement des \u00e9tudes empiriques sur une vari\u00e9t\u00e9 de th\u00e8mes soci\u00e9taux et politiques o\u00f9 la compl\u00e9mentarit\u00e9 des deux sources de donn\u00e9es est au c\u0153ur du dessin de recherche et de l’interpr\u00e9tation des r\u00e9sultats.<\/p>\n\n\n\n La th\u00e8se aborde les avantages et inconv\u00e9nients de chaque source de donn\u00e9es relative \u00e0 l’\u00e9tude de l’opinion publique et propose des pistes de recherche futures.<\/p>\n","protected":false},"excerpt":{"rendered":" How social media data can complement opinion surveys for the study of public opinion \u2013 A social science perspective<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_uag_custom_page_level_css":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[19451],"tags":[],"class_list":["post-7925","post","type-post","status-publish","format-standard","category-theses"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"hitmag-landscape":false,"hitmag-featured":false,"hitmag-grid":false,"hitmag-list":false,"hitmag-thumbnail":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false,"mailpoet_newsletter_max":false},"uagb_author_info":{"display_name":"sschlat1","author_link":"https:\/\/wp.unil.ch\/esspace\/author\/sschlat1\/"},"uagb_comment_info":0,"uagb_excerpt":"How social media data can complement opinion surveys for the study of public opinion \u2013 A social science perspective","_links":{"self":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/posts\/7925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/comments?post=7925"}],"version-history":[{"count":0,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/posts\/7925\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/media?parent=7925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/categories?post=7925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/tags?post=7925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}