{"id":4938,"date":"2020-12-09T08:32:49","date_gmt":"2020-12-09T07:32:49","guid":{"rendered":"https:\/\/wp.unil.ch\/esspace\/?p=4938"},"modified":"2020-12-10T13:12:45","modified_gmt":"2020-12-10T12:12:45","slug":"di-donna-giuseppe","status":"publish","type":"post","link":"https:\/\/wp.unil.ch\/esspace\/2020\/12\/di-donna-giuseppe\/","title":{"rendered":"Di Donna Giuseppe"},"content":{"rendered":"\n

La promotion du tourisme italien en Suisse pendant la p\u00e9riode 1919-1943<\/strong><\/p>\n\n\n\n\n\n\n\n

Giuseppe Di Donna est titulaire d’une \u00ab\u00a0Laurea Magistrale\u00a0\u00bb en sciences politiques et sociales avec une sp\u00e9cialisation en sociologie \u00e0 l’Universit\u00e9 de Milan. Il enseigne le comportement du consommateur au Master of Business Administration aux Les Roches \u00e0 Crans-Montana en Suisse. Il a soutenu publiquement sa th\u00e8se, r\u00e9alis\u00e9e sous la direction du Prof. Gianni Haver, le 6 novembre 2020<\/em>.<\/p>\n\n\n\n

Cette th\u00e8se analyse la promotion du tourisme italien en Suisse dans la p\u00e9riode entre la fin de la Premi\u00e8re Guerre mondiale, 1919, et la chute du fascisme en Italie, qui a eu lieu en 1943. La recherche se r\u00e9f\u00e8re avant tout \u00e0 toute la publicit\u00e9 et \u00e0 la communication \u00e9ditoriale de l’ENIT, (Agence nationale des industries touristiques) et en particulier au mensuel \u00ab\u00a0Le Vie d\u2019Italia\u00a0\u00bb, organe officiel de l\u2019institution.<\/p>\n\n\n\n

L’analyse a \u00e9t\u00e9 faite <\/a>sur les m\u00e9dias francophones et italophones pour leur ligne \u00e9ditoriale lib\u00e9rale en ligne avec l’approche ENIT. La th\u00e8se analyse la vari\u00e9t\u00e9 des m\u00e9dias de l\u2019\u00e9poque : journaux, p\u00e9riodiques, radio, cin\u00e9ma et tout le mat\u00e9riel de propagande. En raison de la grande difficult\u00e9 \u00e0 trouver le mat\u00e9riel d’enqu\u00eate, principalement d\u00e9truit en raison de probl\u00e8mes li\u00e9s \u00e0 la p\u00e9riode de guerre et aux politiques de l’ENIT, cette recherche s’av\u00e8re \u00eatre un travail int\u00e9ressant de recherche, de collecte et d’analyse de ce mat\u00e9riel pr\u00e9cieux.<\/p>\n\n\n\n

Le tableau qui en r\u00e9sulte est extr\u00eamement int\u00e9ressant pr\u00e9cis\u00e9ment en raison de la repr\u00e9sentation touristique d’un pays qui a, en partie, v\u00e9hicul\u00e9 la propagande du r\u00e9gime fasciste \u00e0 travers l’ENIT. Il fallait \u00e9galement contextualiser le moment politique, la langue et les politiques commerciales : un travail complexe qui est pr\u00e9sent\u00e9 avec des r\u00e9f\u00e9rences bibliographiques, des donn\u00e9es et une analyse politique minutieuse entre deux pays tr\u00e8s diff\u00e9rents culturellement.<\/p>\n\n\n\n

L’importance \u00e9conomique du secteur touristique italien et l’int\u00e9r\u00eat des touristes suisses pour le \u00ab\u00a0Bel Paese\u00a0\u00bb donne \u00e9galement un retour socio-\u00e9conomique g\u00e9n\u00e9ral important \u00e0 toute cette th\u00e8se.<\/p>\n","protected":false},"excerpt":{"rendered":"

La promotion du tourisme italien en Suisse pendant la p\u00e9riode 1919-1943<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_uag_custom_page_level_css":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[19451],"tags":[],"class_list":["post-4938","post","type-post","status-publish","format-standard","category-theses"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"hitmag-landscape":false,"hitmag-featured":false,"hitmag-grid":false,"hitmag-list":false,"hitmag-thumbnail":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false,"mailpoet_newsletter_max":false},"uagb_author_info":{"display_name":"sschlat1","author_link":"https:\/\/wp.unil.ch\/esspace\/author\/sschlat1\/"},"uagb_comment_info":0,"uagb_excerpt":"La promotion du tourisme italien en Suisse pendant la p\u00e9riode 1919-1943","_links":{"self":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/posts\/4938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/users\/163"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/comments?post=4938"}],"version-history":[{"count":0,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/posts\/4938\/revisions"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/media?parent=4938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/categories?post=4938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.unil.ch\/esspace\/wp-json\/wp\/v2\/tags?post=4938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}