{"id":2820,"date":"2026-01-22T11:54:15","date_gmt":"2026-01-22T10:54:15","guid":{"rendered":"https:\/\/wp.unil.ch\/aail\/?p=2820"},"modified":"2026-01-22T11:54:43","modified_gmt":"2026-01-22T10:54:43","slug":"paper-published-design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design","status":"publish","type":"post","link":"https:\/\/wp.unil.ch\/aail\/paper-published-design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design\/","title":{"rendered":"Paper Published: Design principles for text-to-image generative artificial intelligence creativity support tools for visual design"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/wp.unil.ch\/aail\/files\/2026\/01\/design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design-1024x683.png\" alt=\"design principles for text to image generative artificial intelligence creativity support tools for visual design\" class=\"wp-image-2822\" style=\"aspect-ratio:1.4992828685258963;width:650px;height:auto\" srcset=\"https:\/\/wp.unil.ch\/aail\/files\/2026\/01\/design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design-1024x683.png 1024w, https:\/\/wp.unil.ch\/aail\/files\/2026\/01\/design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design-300x200.png 300w, https:\/\/wp.unil.ch\/aail\/files\/2026\/01\/design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design-768x512.png 768w, https:\/\/wp.unil.ch\/aail\/files\/2026\/01\/design-principles-for-text-to-image-generative-artificial-intelligence-creativity-support-tools-for-visual-design.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>We are pleased to share that the paper \u201cDesign principles for text-to-image generative artificial intelligence creativity support tools for visual design\u201d by Herath, S., Bashardoust, A., Bole, Y., &amp; Shrestha, Y. R. has be published in European Journal of Information Systems!<\/p>\n\n\n\n<p><strong>Abstract:<\/strong> Generative AI (GenAI) presents significant opportunities, particularly for creative work like visual design. GenAI can effectively address creative challenges like the \u201cblank page\u201d problem by enabling rapid visual conceptualisation, thereby enhancing productivity in visual design tasks. However, organisations face significant challenges in integrating off-the-shelf, untamed foundation models, whose complex user interfaces are misaligned with production-oriented workflows, exacerbating issues such as AI illiteracy, employee resistance, and job displacement. To facilitate GenAI integration into creative workflows while addressing these challenges, we conduct an action design research study at Ubisoft, where we develop and introduce a GenAI-enabled creativity support tool (CST)\u2014comprising workflow guidance and simplified user interface on Stable Diffusion models\u2014as a bridging tool in concept art creation processes. Our user studies and evaluations indicate that the artefact increases user acceptance, improves productivity, and adds value to both concept artists and their studios. In addition to detailing the artefact\u2019s design and evaluation, we present seven design principles for text-to-image GenAI CSTs for visual design. These principles contribute to the academic discourse on human-AI collaboration by filling a critical gap in prescriptive design knowledge and emphasising the role of GenAI in augmenting, rather than replacing, human skill and ingenuity.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/0960085X.2026.2616042\">Paper Available to Read Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are pleased to share that the paper \u201cDesign principles for text-to-image generative artificial intelligence creativity support tools for visual &hellip; <\/p>\n","protected":false},"author":1003016,"featured_media":2822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[25],"tags":[],"class_list":{"0":"post-2820","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-out-campus"},"_links":{"self":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts\/2820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/users\/1003016"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/comments?post=2820"}],"version-history":[{"count":2,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts\/2820\/revisions"}],"predecessor-version":[{"id":2824,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts\/2820\/revisions\/2824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/media\/2822"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/media?parent=2820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/categories?post=2820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/tags?post=2820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}