{"id":2522,"date":"2025-07-28T08:43:14","date_gmt":"2025-07-28T06:43:14","guid":{"rendered":"https:\/\/wp.unil.ch\/aail\/?p=2522"},"modified":"2025-07-28T08:44:35","modified_gmt":"2025-07-28T06:44:35","slug":"paper-published-will-your-gen-ai-strategy-shape-your-future-or-derail-it","status":"publish","type":"post","link":"https:\/\/wp.unil.ch\/aail\/paper-published-will-your-gen-ai-strategy-shape-your-future-or-derail-it\/","title":{"rendered":"Paper Published: Will Your Gen AI Strategy Shape Your Future or Derail It?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/wp.unil.ch\/aail\/files\/2025\/07\/harward-review-1024x576.jpg\" alt=\"harward review\" class=\"wp-image-2524\" style=\"width:629px;height:auto\" srcset=\"https:\/\/wp.unil.ch\/aail\/files\/2025\/07\/harward-review-1024x576.jpg 1024w, https:\/\/wp.unil.ch\/aail\/files\/2025\/07\/harward-review-300x169.jpg 300w, https:\/\/wp.unil.ch\/aail\/files\/2025\/07\/harward-review-768x432.jpg 768w, https:\/\/wp.unil.ch\/aail\/files\/2025\/07\/harward-review-1536x864.jpg 1536w, https:\/\/wp.unil.ch\/aail\/files\/2025\/07\/harward-review.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>The paper &#8220;Will Your Gen AI Strategy Shape Your Future or Derail It?&#8221; has been published in Harvard Business Review on July 25, 2025!<\/p>\n\n\n\n<p>By studying 100 brand implementations of gen AI, this study has discovered four archetypes for how companies are using the technology strategically. Bold innovators seek to reshape their markets with gen AI. Disciplined integratorsfocus on trust,&nbsp;control, and compliance. Fast followers target quick wins, using gen AI for low-cost, high-impact solutions.&nbsp;&nbsp;Strategic builders take a long-term view, developing gen AI to own IP and drive sustained advantage.<\/p>\n\n\n\n<p><a href=\"https:\/\/hbr.org\/2025\/07\/will-your-gen-ai-strategy-shape-your-future-or-derail-it\">Paper Available to Read Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The paper &#8220;Will Your Gen AI Strategy Shape Your Future or Derail It?&#8221; has been published in Harvard Business Review &hellip; <\/p>\n","protected":false},"author":1003016,"featured_media":2524,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[25],"tags":[24,23],"class_list":{"0":"post-2522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-out-campus","8":"tag-ai-news","9":"tag-paper-published"},"_links":{"self":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts\/2522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/users\/1003016"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/comments?post=2522"}],"version-history":[{"count":3,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts\/2522\/revisions"}],"predecessor-version":[{"id":2527,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/posts\/2522\/revisions\/2527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/media\/2524"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/media?parent=2522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/categories?post=2522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/tags?post=2522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}