{"id":810,"date":"2023-07-13T15:57:52","date_gmt":"2023-07-13T13:57:52","guid":{"rendered":"https:\/\/wp.unil.ch\/aail\/?page_id=810"},"modified":"2025-06-26T20:24:47","modified_gmt":"2025-06-26T18:24:47","slug":"yinyin-lim","status":"publish","type":"page","link":"https:\/\/wp.unil.ch\/aail\/research-assistant-position\/members\/yinyin-lim\/","title":{"rendered":""},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img alt=\"\" decoding=\"async\" src=\"https:\/\/wp.unil.ch\/aail\/files\/2023\/07\/Square-500x500-Yin2-2.1.png\" alt=\"\" class=\"wp-image-791\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<h5 class=\"wp-block-heading\">Hello, I am <\/h5>\n\n\n\n<h1 class=\"wp-block-heading\">Yin Yin LIM<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<div style=\"height:81px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p>&nbsp;I am a final year Msc Management student, with Marketing orientation at HEC Lausanne. I am currently doing my internship with a luxury horology brand.<\/p>\n\n\n\n<p>I am interested in digital marketing, consumer behavior and strategy, thus I have chosen as my thesis topic: Consumers\u2019 willingness-to-pay for luxury pre-owned watches in different platforms. I am eager to find out the factors influencing consumer behavior, by how much and how companies can tailor their strategies to meet these demands.<\/p>\n\n\n\n<p>I obtained my bachelor\u2019s degree in Management from The Hong Kong Polytechnic University, and had my student exchange at the University of Mannheim, Germany. I was a student ambassador representing The Hong Kong Polytechnic University and a university sports team athlete in fencing. I interned for Pfizer and PUMA SE in process improvement roles, where I analyzed current business processes, identify weak-links and propose improvements. The analysis had resulted in increase in organizational clarity of the current state of operation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, I am Yin Yin LIM &nbsp;I am a final year Msc Management student, with Marketing orientation at HEC Lausanne. &hellip; <\/p>\n","protected":false},"author":1002616,"featured_media":0,"parent":164,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-810","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/pages\/810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/users\/1002616"}],"replies":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/comments?post=810"}],"version-history":[{"count":1,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/pages\/810\/revisions"}],"predecessor-version":[{"id":2400,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/pages\/810\/revisions\/2400"}],"up":[{"embeddable":true,"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/pages\/164"}],"wp:attachment":[{"href":"https:\/\/wp.unil.ch\/aail\/wp-json\/wp\/v2\/media?parent=810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}