Transcribing is rarely an end in itself; the transcription is more often a way to exemplify a theoretical point or describe a phenomenon. The issue for the teachers as well as for the students is therefore to closely link the comments with the media and the transcription.
Example 1: The teacher exemplify the theory by displaying an analysis of the transcript.
Example 2: The student submit an assignement where an analysis of a transcribed audio or video source is provided.
Example 3: The researcher contextualize a transcribed extract by giving some ethnographic observations.