Research suggests that, perhaps instinctively, people tend to prefer stability and the status quo to transformation and new ideas, even when they are personally disadvantaged as a result. The tacit approval of inequality despite its proven negative impact on society is a good example. Patrick Haack, Assistant Professor at HEC Lausanne and Jost Sieweke, Assistant Professor at Vrije Universiteit Amsterdam investigate why we think and behave this way. In doing so they provide persuasive new insights on how to change prevailing attitudes and behavior.
Transparency is usually seen as integral to corporate responsibility best practice. It allows closer scrutiny of those firms claiming CR credentials. But, if we want optimal outcomes in terms of industry wide adoption of CR practices, it may pay to tolerate a little hypocrisy at times – rather than highlighting the difference between what a firm says about CR and what it actually does.