Tag Archives: Manja Leib

Manja Leib is a professor of Marketing. Her primary research interests lie in the area of consumer behavior, specifically in the area of sensory marketing.
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The sweet smell of success: the complexities of using scent as a marketing tool

As marketers use increasingly sophisticated tools to enhance the consumer experience, Manja Leib investigates how the complexity of a scent can affect retailer sales, purchasing decisions, and shopping behavior more generally.

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