Tag Archives: Jean-Philippe Bonardi

Jean-Philippe Bonardi is a professor of Strategic Management. In his research, he looks at firms’ nonmarket activities and at the relationship between business and public policies.
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Criticism to campaigns: Understanding activist strategy and the private politics chain

Much of the day-to-day criticism aimed at organizations on the internet and in the mainstream media may seem relatively innocuous. Yet new research suggests organizations would be wise to pay attention. Such criticism may well signal early strategic maneuvering as activists identify their targets for far more damaging actions, such as boycotts and campaigns.

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