Tag Archives: Déborah Philippe

Déborah Philippe is a professor of Corporate Social Responsibility. is a Professor of Corporate Social Responsibility. Her research examines the role of social evaluations (status, reputation, legitimacy, and stigma) in shaping organizations’ strategic behavior.
» Learn more

Why companies conform: the strategic benefits of doing the right thing

There’s a view that conforming to accepted standards and norms is something organizations do reactively, mainly due to external pressures, and to avoid being penalized. But research by Déborah Philippe and Rodolphe Durand, focusing on environmental practices and reputation, shows that organizational conformity is actually a complex, nuanced, activity that can be used for strategic gain if managed well.

4 min read Continue reading Why companies conform: the strategic benefits of doing the right thing