Tag Archives: Adrian Bruhin

Adrian Bruhin is a professor of Economics. He studies in particular the relative importance of different behavioral theories in the fields of decision making under risk and prosocial behavior.
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Motivation: The network effect

New research reveals that the motivation to behave in a socially beneficial way can spread from one individual to another, particularly when they are closely connected. This means that organizations can leverage the impact of actions designed to motivate so-called prosocial behavior by targeting social networks.

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