What is the challenge facing businesses today? Deciding on processes that will be most effective and innovative in order to differentiate themselves from the competition. This can mean going against the tide of certain current practices or trends, for example in terms of locating production or approaches to marketing.
Some experts suggest that mandatory joint audits might help to improve the reliability of accounting numbers. But what are the additional costs involved and is the case for joint audits supported by the evidence?
When business and art collide, there are inevitably concerns that stakeholder interests will undermine creativity and artistic integrity. However, research by Anette Mikes and Felicitas Morhart shows that it is possible to reconcile commercialization with artistic and cultural activities.
The concept of brand authenticity has attracted a lot of attention recently, yet is still not well understood. Recent research, however, provides new insights on the topic, providing tools and frameworks to help understand, measure, and extract value from brand authenticity.
Business as usual is the normal state affairs, and the world that managers and policymakers operate within most of the time. Occasionally, however, that world is shaken by unforeseen extreme events, from stock market crashes to earthquakes.
As marketers use increasingly sophisticated tools to enhance the consumer experience, Manja Leib investigates how the complexity of a scent can affect retailer sales, purchasing decisions, and shopping behavior more generally.
Deciding optimal supply chain lead times involves calculating a number of difficult tradeoffs. New research makes that calculation a lot easier, allowing firms to gain a more precise understanding of the true value of time in the manufacturing supply chain.
Meetings may often seem like a waste of time, yet new research suggests that they are essential part of effective project management. The problem is not the meetings, but what people say in them. Get that right; facilitate common understanding between team members, and project success follows.
Parental leave policies are designed to achieve a number of objectives. They can promote wellbeing, encourage women’s return to work, avoid adverse career impact, and benefit the overall economy. But to achieve optimal results which mix of job protection and cash benefits works best?