Category Archives: Operational management

What is the challenge facing businesses today? Deciding on processes that will be most effective and innovative in order to differentiate themselves from the competition. This can mean going against the tide of certain current practices or trends, for example in terms of locating production or approaches to marketing.

Chaplin’s World: How accounting can reconcile arts and culture with the world of business

When business and art collide, there are inevitably concerns that stakeholder interests will undermine creativity and artistic integrity. However, research by Anette Mikes and Felicitas Morhart shows that it is possible to reconcile commercialization with artistic and cultural activities.

5 min read Continue reading Chaplin’s World: How accounting can reconcile arts and culture with the world of business

When brands get real: New perspectives on brand authenticity

The concept of brand authenticity has attracted a lot of attention recently, yet is still not well understood. Recent research, however, provides new insights on the topic, providing tools and frameworks to help understand, measure, and extract value from brand authenticity.

4 min read Continue reading When brands get real: New perspectives on brand authenticity

Tales of the unexpected: understanding risk at the extremes

Business as usual is the normal state affairs, and the world that managers and policymakers operate within most of the time. Occasionally, however, that world is shaken by unforeseen extreme events, from stock market crashes to earthquakes.

5 min read Continue reading Tales of the unexpected: understanding risk at the extremes

The sweet smell of success: the complexities of using scent as a marketing tool

As marketers use increasingly sophisticated tools to enhance the consumer experience, Manja Leib investigates how the complexity of a scent can affect retailer sales, purchasing decisions, and shopping behavior more generally.

4 min read Continue reading The sweet smell of success: the complexities of using scent as a marketing tool

Time is money: calculating lead time value in SCM

Deciding optimal supply chain lead times involves calculating a number of difficult tradeoffs. New research makes that calculation a lot easier, allowing firms to gain a more precise understanding of the true value of time in the manufacturing supply chain.

4 min read Continue reading Time is money: calculating lead time value in SCM

A meeting of minds: how clever conversations underpin great project management

Meetings may often seem like a waste of time, yet new research suggests that they are essential part of effective project management. The problem is not the meetings, but what people say in them. Get that right; facilitate common understanding between team members, and project success follows.

4 min read Continue reading A meeting of minds: how clever conversations underpin great project management

Holding the baby: parental leave, career prospects, and well-being

Parental leave policies are designed to achieve a number of objectives. They can promote wellbeing, encourage women’s return to work, avoid adverse career impact, and benefit the overall economy. But to achieve optimal results which mix of job protection and cash benefits works best?

4 min read Continue reading Holding the baby: parental leave, career prospects, and well-being

The real value of producing close to demand: CDF calculator presentation

OpLab, Laboratory in the Operations Department at HEC Lausanne, has developed a tool to calculate the real value of producing close to demand. And if it were cheaper to “reshore”?

Watch this video by Suzanne de Treville, Professor of Operations Management and OpLab’s Director.

 Video: 10 min

The CDF tool is freely available as a public service: cdf-oplab.unil.ch