The MOOC (Massive Open Online Course) presented by Guido Palazzo and Ulrich Hoffrage, “Unethical Decision-making in Organisations: a Seminar on the Dark Side of the Force”, had a total of 43,000 students.
Registered from Switzerland, elsewhere in Europe, Asia and the United States, approximately 3,500 of them followed the new material put online on a weekly basis. This material primarily comprised one or more films that used examples to explain and develop the basic concepts. “I drew on the course which I have been giving HEC Master’s students for several years but had to divide up the subject-matter differently and, above all, had to condense it as much as possible,” explains Guido Palazzo.
Students wishing to obtain a qualification must, in addition, answer the tests in quiz-format which are periodically included in the films, take part in the discussion forum and write two dissertations. “It is really a huge amount of work for us. The idea is not to produce MOOCs in bulk but to aim for quality.” In a field where academics are often content to film their course before putting it online, in this instance a professional film-maker and editor as well as an illustrator were used for an attractive and accessible result.